Go BackHow Irrational Agency Connects Behavioral Science Insights to Real-life Business Challenges
In the late 19th and early 20th centuries, a battle between Thomas Edison and Nikola Tesla shook...
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Consumer Insights (4)
Mind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer
Business would be much simpler if we could read customers’ minds. Despite advances in neuroscience,...
Where to Begin? How to Introduce the Benefits of Behavioral Economics Into Your Organization?
“I’d love to commission a Behavioral Economics project but I have never known how to spot when my...
Kahneman Bingo and Gigerenzer Golf
The sport of “Kahneman bingo” has become popular at market research conferences recently. Audience...
What is the Role of Behavioral Science in a Pandemic?
This moment is a high-profile test for behavioral science. The UK government has drawn a clear line...