Why Leading Brands Rely on Irrational Agency Trend Reports Narrative Research Consumer Insights The world’s biggest snack & beverage brands know it. National and international retail chains know... Read More
Answers at the Speed of Business: How Irrational Agency Delivers Rich Data for Ongoing Exploration System 3 One of the recurring challenges in consumer insights research is guessing in advance which... Read More
How the Hidden Consumer Narrative Explains the Say/Do Gap Behavioral Science Narrative Research One of the most famous phenomena in behavioral market research is the say/do gap. David Ogilvy, the... Read More
The Big Qual Revolution: How to Get the Richness of Qual at the Scale of Quant Narrative Research Consumer Insights The classic dilemma that accompanies almost every brief: qual or quant? Is it more important to get... Read More
Why Consumer Psychology and Narrative Research Beats Focus Groups and Surveys Every Time Behavioral Science Narrative Research Consumer Psychology If you’ve sat in on a Marketing 101 lecture in the last 30 years, you’ll no doubt have heard the... Read More
System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges Narrative Research System 3 Storyhearing Consumer Insights If you’re a consumer insights researcher working at a major brand, here are some questions you... Read More
How Irrational Agency's Proven Track Record Delivers Project Confidence Behavioral Science Most of us have encountered colleagues, bosses or stakeholders who resisted our new ideas. What is... Read More