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    Irrational Agency
    • Oct 6, 2020
    • 2 min
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    How Behavioral Science Tripled the Sales of a New Drug

    In 2016, pharmaceutical companies in the US spent approximately $27bn on marketing and advertising. The question is – did the...  
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    Irrational Agency
    • Sep 16, 2020
    • 2 min
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    How Simulated Randomized Control Trials Work and How to Leverage Them

    The Nobel Prize in Economics was awarded recently to three dynamic and impressive economists – Esther Duflo, Abhijit Banerjee,...  
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    Irrational Agency
    • Aug 12, 2020
    • 3 min
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    Institutional License: When We Trust What Authority Does, Not What it Says

    A notable phenomenon in the UK right now is the desire of many people to keep going to the pub (and using the tube, and so on).  
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    Leigh Caldwell
    • Mar 11, 2020
    • 3 min
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    Thoughts on Personalized and Data-Driven Marketing

    Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an article by Audiense about...  
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    Irrational Agency
    • Dec 12, 2019
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    Recognized Innovators for a Second Year

    Irrational Agency is once again featured in the GRIT list of the research industry's top innovators. This year we show up twice,...  
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    Irrational Agency
    • May 22, 2019
    • 2 min
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    Beyond Implicit Associations to Implicit Choice

    Over the last two years, implicit association tests have started to become a standard tool in market research. The 2017 GRIT...  
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    Irrational Agency
    • Dec 5, 2018
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    Irrational Agency named one of the top 50 most innovative in research

    We are very proud to announce that Irrational Agency features in the GreenBook Research Industry Trends (GRIT) report of the top...  
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