How Behavioral Science Tripled the Sales of a New Drug

In 2016, pharmaceutical companies in the US spent approximately $27bn on marketing and advertising. The question is – did the...  
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How Simulated Randomized Control Trials Work and How to Leverage Them

The Nobel Prize in Economics was awarded recently to three dynamic and impressive economists – Esther Duflo, Abhijit Banerjee,...  
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Institutional License: When We Trust What Authority Does, Not What it Says

A notable phenomenon in the UK right now is the desire of many people to keep going to the pub (and using the tube, and so on).  
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Thoughts on Personalized and Data-Driven Marketing

Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an article by Audiense about...  
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Recognized Innovators for a Second Year

Irrational Agency is once again featured in the GRIT list of the research industry's top innovators. This year we show up twice,...  
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Beyond Implicit Associations to Implicit Choice

Over the last two years, implicit association tests have started to become a standard tool in market research. The 2017 GRIT...  
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Irrational Agency named one of the top 50 most innovative in research

We are very proud to announce that Irrational Agency features in the GreenBook Research Industry Trends (GRIT) report of the top...  
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