5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science
While we often ask consumers to rate their level of interest in a new product, service, or brand,...
Irrational Blog
Storytelling Requires Story Hearing: Why Customer Narratives Matter
It may be exaggerated and dramatic, but there is no piece of popular culture that has mythologized...
The Stories We Tell to Justify Our Consumer Behaviors
The secret of understanding how your customers behave is to understand how they misbehave. Of...
Tapping into Narrative Research and Storyhearing
When it comes to understanding consumer behavior, researchers have tapped into a variety of...
4 Emerging Consumer Narratives Around Sustainability
The concept of sustainability for consumers has been on a steady cultural incline since the 1980s,...
5 Ways to Turn a Business Question into a Behavioral Research Brief
Are you thinking of using a behavioral economics approach in your next market research project but...
4 Behavioral Science Best Practices for Uncovering Hidden Consumer Truths
Let's face it, people can rarely articulate what motivates them when put on the spot or in an...