Irrational Blog (5)

Irrational Agency

Mar 30, 2021
2 min

Questionnaire Design With Your Audience In Mind

Questionnaire design is one of the core skills of every researcher, and most of us think we’re pretty good at it. However, when...

Irrational Agency

Mar 23, 2021
3 min

Questionnaire Design: Common Issues

Behavioral Science Narrative Research

Understanding your audience is key but being able to implement this in a way that allows you to get the right information from...

Irrational Agency

Feb 16, 2021
3 min

Stop Assuming and Start Understanding: Applying Decision Theories in Behavioral Research

Narrative Research Storyhearing

Previously, we covered three broad theories of human decision-making which different psychologists put forward as alternative...

Irrational Agency

Feb 3, 2021
4 min

Kahneman Bingo and Gigerenzer Golf

Behavioral Science Consumer Insights

The sport of “Kahneman bingo” has become popular at market research conferences recently. Audience members have to count the...

Irrational Agency

Jan 12, 2021
10 min

What is the Role of Behavioral Science in a Pandemic?

Behavioral Science Consumer Insights

This moment is a high-profile test for behavioral science. The UK government has drawn a clear line between its policy and those...

Irrational Agency

Nov 24, 2020
3 min

Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking

System 3 Storyhearing

After several years of conference talks and articles on behavioral economics, most researchers now agree that consumers do not...

Irrational Agency

Nov 19, 2020
2 min

Introducing System 3: How We Use Our Imagination to Make Choices

System 3 Storyhearing

The consumer decision-making process is more than a purely emotional or rational assessment, with a third option powered by the...

Questionnaire Design With Your Audience In Mind

Questionnaire Design: Common Issues

Stop Assuming and Start Understanding: Applying Decision Theories in Behavioral Research

Kahneman Bingo and Gigerenzer Golf

What is the Role of Behavioral Science in a Pandemic?

Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking

Introducing System 3: How We Use Our Imagination to Make Choices

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