5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science Narrative Research System 3 Consumer Insights While we often ask consumers to rate their level of interest in a new product, service, or brand,... Read More
Storytelling Requires Story Hearing: Why Customer Narratives Matter Narrative Research Storyhearing It may be exaggerated and dramatic, but there is no piece of popular culture that has mythologized... Read More
The Stories We Tell to Justify Our Consumer Behaviors System 3 The secret of understanding how your customers behave is to understand how they misbehave. Of... Read More
Tapping into Narrative Research and Storyhearing Narrative Research Storyhearing When it comes to understanding consumer behavior, researchers have tapped into a variety of... Read More
4 Emerging Consumer Narratives Around Sustainability Narrative Research Storyhearing The concept of sustainability for consumers has been on a steady cultural incline since the 1980s,... Read More
5 Ways to Turn a Business Question into a Behavioral Research Brief Behavioral Science Are you thinking of using a behavioral economics approach in your next market research project but... Read More
4 Behavioral Science Best Practices for Uncovering Hidden Consumer Truths Behavioral Science System 3 Let's face it, people can rarely articulate what motivates them when put on the spot or in an... Read More