Irrational Blog (5)

Storytelling: The Narrative Research Forum

Recently narrative research has helped Mondelez understand new opportunities in new categories,...

Consumer Insights Guides and Reports System 3 Narrative Research Behavioural Science Video Webinar

.Consumers are bad at predicting future behaviour, and traditional market research only asks...

Guides and Reports Behavioural Science Video Webinar Product and Concept Testing

Does a Likert scale really provide actionable insight in understanding whether a new product or...

Qualitative Behavioural Science News Say-Do Gap Product and Concept Testing

Behaviorual science by its nature goes beyond the conscious to understand the behaviours and...

Guides and Reports Behavioural Science Video Webinar Stakeholder Management

We know that driving the value of research internally and promoting the need of commissioning new...

Guides and Reports Finance FCA Consumer Duty Video Webinar

The first deadline passed earlier this year. But we know the work doesn't stop! New deadlines, new...

AI Behavioural Science Technology Innovation

One of the most reliable subjects for exploring behavioural biases is wine. Most people are...