Irrational Blog (5)

VIDEO: Employee Experience Research that Works

Behavioural science can help you get closer to your employees, breakdown barriers, and understand...

Consumer Insights FMCG Case Study System 3 Narrative Research Behavioural Science Innovation Video Webinar

Irrational Agency helped Mondelez understand opportunities in new categories for the FMCG giant....

Behavioural Science

When consumers plan their own behaviour, we say that is fallible to biases and misperceptions....

System 3 Narrative Research Behavioural Science Video Webinar

The story is evolutionary. Narrative is hardwired into us. It is fundamental in how we communicate,...

Guides and Reports Behavioural Science Innovation Say-Do Gap Product and Concept Testing

Brand tracking, segmentation, and focus groups are among traditional research methods almost as old...

Guides and Reports Video Webinar

As researchers we’re working in an uncertain environment. Consumer landscapes have been changing...

Qualitative Guides and Reports Behavioural Science Video Webinar Say-Do Gap Product and Concept Testing

A key challenge for many insights teams is the gap between claimed behaviour and actual behaviour....