Irrational Blog (5)

VIDEO: Selling Insights to Stakeholders

We know that driving the value of research internally and promoting the need of commissioning new...

Behavioral Science FCA Consumer Duty

The first deadline passed earlier this year. But we know the work doesn't stop! New deadlines, new...

Behavioral Science Methodology Innovation

One of the most reliable subjects for exploring behavioural biases is wine. Most people are...

Narrative Research Consumer Insights Methodology Innovation

We’re delighted to announce Leigh Caldwell will be hosting the Market Research Society webinar ...

Behavioral Science Consumer Behavior Trends

In behavioural science we talk a lot about “biases”. For those new to the discipline they’re a good...

Narrative Research Consumer Insights

This post was actually written prior to Elon Musk's rebrand of Twitter to X. However, with tales...

Behavioral Science Case Studies Methodology Innovation

How many times have you completed an employee satisfaction survey and lied?