Irrational Blog

Irrational Agency

Jun 16, 2021
3 min

Where to Begin? How to Introduce the Benefits of Behavioral Economics Into Your Organization?

“I’d love to commission a Behavioral Economics project but I have never known how to spot when my challenge was relevant”. These...

Irrational Agency

May 18, 2021
3 min

Building a $5 Billion Investment Program on the Consumer's Imagination

Narrative Research Case Studies

The much-loved Holiday Inn brand was a pioneer in creating the very idea of the hotel as we know it today. But in a globalizing...

Irrational Agency

Apr 13, 2021
2 min

How Applying Simulated RCT to Ad Testing Can Save You Millions

Behavioral Science Narrative Research

A unique ad testing approach inspired by medical research may have saved two global clients a billion euros or more. Nobody knows...

Irrational Agency

Mar 30, 2021
2 min

Questionnaire Design With Your Audience In Mind

Behavioral Science Narrative Research

Questionnaire design is one of the core skills of every researcher, and most of us think we’re pretty good at it. However, when...

Irrational Agency

Mar 23, 2021
3 min

Questionnaire Design: Common Issues

Behavioral Science Narrative Research

Understanding your audience is key but being able to implement this in a way that allows you to get the right information from...

Irrational Agency

Feb 16, 2021
3 min

Stop Assuming and Start Understanding: Applying Decision Theories in Behavioral Research

Narrative Research Storyhearing

Previously, we covered three broad theories of human decision-making which different psychologists put forward as alternative...

Irrational Agency

Feb 3, 2021
4 min

Kahneman Bingo and Gigerenzer Golf

Behavioral Science Consumer Insights

The sport of “Kahneman bingo” has become popular at market research conferences recently. Audience members have to count the...

Irrational Agency

Where to Begin? How to Introduce the Benefits of Behavioral Economics Into Your Organization?

Building a $5 Billion Investment Program on the Consumer's Imagination

How Applying Simulated RCT to Ad Testing Can Save You Millions

Questionnaire Design With Your Audience In Mind

Questionnaire Design: Common Issues

Stop Assuming and Start Understanding: Applying Decision Theories in Behavioral Research

Kahneman Bingo and Gigerenzer Golf

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