--- title: Irrational Blog | Irrational Agency (6) description: Irrational Blog - Discover the hidden connections where conscious and unconscious thoughts collide. (6) --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) 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[Read More](https://blog.irrationalagency.com/uktv-how-we-made-the-unconscious-visible) - CATEGORIES Artboard-51 ## [How to Design a Comprehension Test](https://blog.irrationalagency.com/how-to-design-a-comprehension-test) [Finance](https://blog.irrationalagency.com/tag/finance) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Guides and Reports](https://blog.irrationalagency.com/tag/guides-and-reports) In a previous post we discussed how much research you may have to execute to fulfil your... [Read More](https://blog.irrationalagency.com/how-to-design-a-comprehension-test) ## [What do Consumer Stories Tell us About how Different Demographics see “Healthy"?](https://blog.irrationalagency.com/what-do-consumer-stories-tell-us-about-how-different-demographics-see-healthy) “I would try to make a balanced meal, probably salad but with some sort of protein. But I’d put... [Read More](https://blog.irrationalagency.com/what-do-consumer-stories-tell-us-about-how-different-demographics-see-healthy) ## [5 Tips on Creating a Cost of Living Strategy](https://blog.irrationalagency.com/tips-for-creating-a-cost-of-living-strategy) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Cost of Living](https://blog.irrationalagency.com/tag/cost-of-living) According to the Progressive Economy Forum, an average-income household is forecast to spend a... [Read More](https://blog.irrationalagency.com/tips-for-creating-a-cost-of-living-strategy) ## [System 3: Award Nominated Innovation](https://blog.irrationalagency.com/system-3-award-nominated-innovation) This week Irrational Agency is attending the MRS Awards 2022. Our System 3 methodology has been... [Read More](https://blog.irrationalagency.com/system-3-award-nominated-innovation) ## [How Do You Find the Why?](https://blog.irrationalagency.com/how-do-you-find-the-why) For decades now, researchers have been working on better ways to measure, record and analyze how... [Read More](https://blog.irrationalagency.com/how-do-you-find-the-why) ## [How Customer Complaints Provide Free Insight](https://blog.irrationalagency.com/how-customer-complaints-provide-free-insight) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Cost of Living](https://blog.irrationalagency.com/tag/cost-of-living) [Say-Do Gap](https://blog.irrationalagency.com/tag/say-do-gap) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) As researchers, we are always looking for our customers to tell us about their experiences. It can... 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