We know that driving the value of research internally and promoting the need of commissioning new research projects is a challenge for wide range of brand-side research teams. It's a challenge you shouldn't have to meet alone. Your research agency should be providing the tools to promote insight to your stakeholders, and behavioural science can help you create more engaging internal communications.
Our founder Leigh Caldwell applies his experience in behavioural science and delivering commercial insights to outline everything you need to drive the value of insights in your organisation.
Leigh Caldwell