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Methodology Innovation
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Key Research Questions: How loyal are your customers?

Narrative Research Methodology Innovation

A question we’re being asked a lot by our clients this year is how can behavioural science provide...

Behavioral Science Methodology Innovation

When consumers plan their own behaviour, we say that is fallible to biases and misperceptions....

Behavioral Science Methodology Innovation

A key challenge for many insights teams is the gap between claimed behaviour and actual behaviour....

Behavioral Science Methodology Innovation

Does a Likert scale really provide actionable insight in understanding whether a new product or...

Behavioral Science Methodology Innovation

Behaviorual science by its nature goes beyond the conscious to understand the behaviours and...

Behavioral Science Methodology Innovation

One of the most reliable subjects for exploring behavioural biases is wine. Most people are...