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Pharma and Healthcare
Go BackThe brand narratives that shape OTC consumer choice
The world of Over-The-Counter (OTC) pharma and healthcare products is a challenging one. Combining...
Are You Overlooking the Pharmacist?
Pharmacists may be the unsung heroes of the Over-The-Counter (OTC) medication space. More...
Taking it offline: e-pharmacy and online health
Transition to online self-service is growing in many industries and pharma is no exception. While...
Why behavioural science is fundamental to a successful OTC switch
Switching from prescription drugs to an over the counter status can make pharmaceuticals more...
What do Consumer Stories Tell us About how Different Demographics see “Healthy"?
“I would try to make a balanced meal, probably salad but with some sort of protein. But I’d put...