Barbenheimer: Brand collabs and bias in action Behavioral Science Consumer Behavior Trends In behavioural science we talk a lot about “biases”. For those new to the discipline they’re a good... Read More
How to solve a problem like claimed vs actual? Behavioral Science System 3 Consumer Behavior Trends A man sits in the boardroom of a global packaged food company. “We need to encourage recycling” he... Read More
Hidden Stories of Value: Cost of Living Crisis System 3 Consumer Behavior Trends The cost of living crisis has impacted almost all of us. Fear and anxiety are key emotional drivers... Read More
Cost of Living Crisis: Providing Value Through Achievement Consumer Insights Consumer Behavior Trends We’ve been crunching the consumer stories for our forthcoming Hidden Stories of Value report,... Read More
5 Tips on Creating a Cost of Living Strategy Behavioral Science Consumer Insights Consumer Behavior Trends Methodology Innovation According to the Progressive Economy Forum, an average-income household is forecast to spend a... Read More
Behavioralizing Your Research Methods Behavioral Science Consumer Insights Consumer Behavior Trends There's a reason good stories stick with us. They tap into something primal, a deep-seated need to... Read More