Go BackThe Unconscious Stories Consumers Tell About You
What does the future hold for your brand? The economic outlook is uncertain; marketing strategists...
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Storyhearing (2)
Detour Ahead: 3 Common Non-Conscious Barriers to Purchase
You've got some great products there - congratulations! They should be absolutely dominating the...
Stop Assuming and Start Understanding: Applying Decision Theories in Behavioral Research
Previously, we covered three broad theories of human decision-making which different psychologists...
Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking
After several years of conference talks and articles on behavioral economics, most researchers now...
Introducing System 3: How We Use Our Imagination to Make Choices
The consumer decision-making process is more than a purely emotional or rational assessment, with a...
Thoughts on Personalized and Data-Driven Marketing
Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an...