The Unconscious Stories Consumers Tell About You Narrative Research Storyhearing What does the future hold for your brand? The economic outlook is uncertain; marketing strategists... Read More
Detour Ahead: 3 Common Non-Conscious Barriers to Purchase Narrative Research Storyhearing You've got some great products there - congratulations! They should be absolutely dominating the... Read More
Stop Assuming and Start Understanding: Applying Decision Theories in Behavioral Research Narrative Research Storyhearing Previously, we covered three broad theories of human decision-making which different psychologists... Read More
Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking System 3 Storyhearing After several years of conference talks and articles on behavioral economics, most researchers now... Read More
Introducing System 3: How We Use Our Imagination to Make Choices System 3 Storyhearing The consumer decision-making process is more than a purely emotional or rational assessment, with a... Read More
Thoughts on Personalized and Data-Driven Marketing Narrative Research Storyhearing Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an... Read More