5 Signs You Shouldn't Work with Irrational Agency Narrative Research System 3 Storyhearing Consumer Insights {% video_player "embed_player" overrideable=False, type='hsvideo2', hide_playlist=True,... Read More
System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges Narrative Research System 3 Storyhearing Consumer Insights If you’re a consumer insights researcher working at a major brand, here are some questions you... Read More
Wouldn't You Like to Know: How Your Customer Talks about Your Brand When You're Not in the Room Storyhearing Consumer Insights Do you have that one acquaintance who is always nice to your face – but then badmouths you behind... Read More
Storytelling Requires Story Hearing: Why Customer Narratives Matter Narrative Research Storyhearing It may be exaggerated and dramatic, but there is no piece of popular culture that has mythologized... Read More
Tapping into Narrative Research and Storyhearing Narrative Research Storyhearing When it comes to understanding consumer behavior, researchers have tapped into a variety of... Read More
4 Emerging Consumer Narratives Around Sustainability Narrative Research Storyhearing The concept of sustainability for consumers has been on a steady cultural incline since the 1980s,... Read More