Posts about

Storyhearing

Wouldn't You Like to Know: How Your Customer Talks about Your Brand When You're Not in the Room

Do you have that one acquaintance who is always nice to your face – but then badmouths you behind your back? I’m pretty sure I...  
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Tapping into Narrative Research and Storyhearing

When it comes to understanding consumer behavior, researchers have tapped into a variety of different methods over the years. One...  
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The Unconscious Stories Consumers Tell About You

What does the future hold for your brand? The economic outlook is uncertain; marketing strategists are asking questions about Gen...  
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Detour Ahead: 3 Common Non-Conscious Barriers to Purchase

You've got some great products there - congratulations! They should be absolutely dominating the marketplace. And yet… why aren't...  
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Stop Assuming and Start Understanding: Applying Decision Theories in Behavioral Research

Previously, we covered three broad theories of human decision-making which different psychologists put forward as alternative...  
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Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking

After several years of conference talks and articles on behavioral economics, most researchers now agree that consumers do not...  
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Introducing System 3: How We Use Our Imagination to Make Choices

The consumer decision-making process is more than a purely emotional or rational assessment, with a third option powered by the...  
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