Go BackHow Do You Find the Why?
For decades now, researchers have been working on better ways to measure, record and analyze how...
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Storyhearing
5 Signs You Shouldn't Work with Irrational Agency
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System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges
If you’re a consumer insights researcher working at a major brand, here are some questions you...
Wouldn't You Like to Know: How Your Customer Talks about Your Brand When You're Not in the Room
Do you have that one acquaintance who is always nice to your face – but then badmouths you behind...
Storytelling Requires Story Hearing: Why Customer Narratives Matter
It may be exaggerated and dramatic, but there is no piece of popular culture that has mythologized...
Tapping into Narrative Research and Storyhearing
When it comes to understanding consumer behavior, researchers have tapped into a variety of...