Posts about

Storyhearing

System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges

If you’re a consumer insights researcher working at a major brand, here are some questions you might ask yourself:  
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Wouldn't You Like to Know: How Your Customer Talks about Your Brand When You're Not in the Room

Do you have that one acquaintance who is always nice to your face – but then badmouths you behind your back? I’m pretty sure I...  
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Storytelling Requires Story Hearing: Why Customer Narratives Matter

It may be exaggerated and dramatic, but there is no piece of popular culture that has mythologized the world of advertising quite...  
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Tapping into Narrative Research and Storyhearing

When it comes to understanding consumer behavior, researchers have tapped into a variety of different methods over the years. One...  
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4 Emerging Consumer Narratives Around Sustainability

The concept of sustainability for consumers has been on a steady cultural incline since the 1980s, but it has often been shrouded...  
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The Unconscious Stories Consumers Tell About You

What does the future hold for your brand? The economic outlook is uncertain; marketing strategists are asking questions about Gen...  
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Detour Ahead: 3 Common Non-Conscious Barriers to Purchase

You've got some great products there - congratulations! They should be absolutely dominating the marketplace. And yet… why aren't...  
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