Go BackThe Autonomy Paradox
We need a new framework for thinking about user choice, agency, information and how people can get...
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Consumer Psychology
Why behavioural science is fundamental to a successful OTC switch
Switching from prescription drugs to an over the counter status can make pharmaceuticals more...
FCA Consumer Duty: Your Roadmap for Consumer Testing
If you and your company need to respond to the new FCA Consumer Duty rules, here’s a...
Why Consumer Psychology and Narrative Research Beats Focus Groups and Surveys Every Time
If you’ve sat in on a Marketing 101 lecture in the last 30 years, you’ll no doubt have heard the...