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Irrational Agency
Feb 10, 2022
4 min
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The Pros and Cons of Industry Trend Reports
Consumer Insights
Are you interested in sustainability? Cryptocurrency? Whether consumers trust you to collect data about them, and the AI...
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Leigh Caldwell
Jan 13, 2022
2 min
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5+1 Top Market Research Podcasts Episodes to Bring You up to Speed Today
Behavioral Science
Consumer Insights
While market research methodologies rarely change, technology is undergoing continuous transformation and innovation is at its...
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Irrational Agency
Dec 6, 2021
2 min
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Gamesys Partners with Irrational Agency to Win 2021 MRS Award for New Consumer Insights
News
Consumer Insights
Recognized for their profound contributions and research learnings, Irrational Agency together with their key client Gamesys was...
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Irrational Agency
Dec 2, 2021
4 min
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5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science
Narrative Research
System 3
Consumer Insights
While we often ask consumers to rate their level of interest in a new product, service, or brand, there are massive gaps between...
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Leigh Caldwell
Jul 28, 2021
5 min
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How Irrational Agency Connects Behavioral Science Insights to Real-life Business Challenges
Behavioral Science
Consumer Insights
In the late 19th and early 20th centuries, a battle between Thomas Edison and Nikola Tesla shook the world of business and...
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Irrational Agency
Jul 12, 2021
6 min
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Mind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer
Narrative Research
System 3
Consumer Insights
Business would be much simpler if we could read customers’ minds. Despite advances in neuroscience, technology might not quite...
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Irrational Agency
Jun 16, 2021
3 min
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Where to Begin? How to Introduce the Benefits of Behavioral Economics Into Your Organization?
Narrative Research
Consumer Insights
“I’d love to commission a Behavioral Economics project but I have never known how to spot when my challenge was relevant”. These...
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