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    Consumer Insights

    Irrational Agency
    • Feb 10, 2022
    • 4 min
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    The Pros and Cons of Industry Trend Reports

    Are you interested in sustainability? Cryptocurrency? Whether consumers trust you to collect data about them, and the AI...  
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    Leigh Caldwell
    • Jan 13, 2022
    • 2 min
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    5+1 Top Market Research Podcasts Episodes to Bring You up to Speed Today

    While market research methodologies rarely change, technology is undergoing continuous transformation and innovation is at its...  
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    Irrational Agency
    • Dec 6, 2021
    • 2 min
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    Gamesys Partners with Irrational Agency to Win 2021 MRS Award for New Consumer Insights

    Recognized for their profound contributions and research learnings, Irrational Agency together with their key client Gamesys was...  
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    Irrational Agency
    • Dec 2, 2021
    • 4 min
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    5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science

    While we often ask consumers to rate their level of interest in a new product, service, or brand, there are massive gaps between...  
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    Leigh Caldwell
    • Jul 28, 2021
    • 5 min
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    How Irrational Agency Connects Behavioral Science Insights to Real-life Business Challenges

    In the late 19th and early 20th centuries, a battle between Thomas Edison and Nikola Tesla shook the world of business and...  
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    Irrational Agency
    • Jul 12, 2021
    • 6 min
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    Mind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer

    Business would be much simpler if we could read customers’ minds. Despite advances in neuroscience, technology might not quite...  
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    Irrational Agency
    • Jun 16, 2021
    • 3 min
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    Where to Begin? How to Introduce the Benefits of Behavioral Economics Into Your Organization?

    “I’d love to commission a Behavioral Economics project but I have never known how to spot when my challenge was relevant”. These...  
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