Go BackThink you know how your customers view your brand? Think again.
People do think about sustainability in their purchasing decisions. While we’re all aware of the ...
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Consumer Insights
Emotional Strategies for an Emotional Crisis
There are dozens of reports out there that suggest consumers will be looking to cut extraneous...
Cost of Living Crisis: Providing Value Through Achievement
We’ve been crunching the consumer stories for our forthcoming Hidden Stories of Value report,...
What do Consumer Stories Tell us About how Different Demographics see “Healthy"?
“I would try to make a balanced meal, probably salad but with some sort of protein. But I’d put...
5 Tips on Creating a Cost of Living Strategy
According to the Progressive Economy Forum, an average-income household is forecast to spend a...
Behavioralizing Your Research Methods
There's a reason good stories stick with us. They tap into something primal, a deep-seated need to...