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Behavioral Science

How the Hidden Consumer Narrative Explains the Say/Do Gap

One of the most famous phenomena in behavioral market research is the say/do gap. David Ogilvy, the advertising genius, is...  
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Why Consumer Psychology and Narrative Research Beats Focus Groups and Surveys Every Time

If you’ve sat in on a Marketing 101 lecture in the last 30 years, you’ll no doubt have heard the tale of woe that was Coca-Cola’s...  
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How Irrational Agency's Proven Track Record Delivers Project Confidence

Most of us have encountered colleagues, bosses or stakeholders who resisted our new ideas. What is the biggest barrier that holds...  
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5+1 Top Market Research Podcasts Episodes to Bring You up to Speed Today

While market research methodologies rarely change, technology is undergoing continuous transformation and innovation is at its...  
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5 Ways to Turn a Business Question into a Behavioral Research Brief

Are you thinking of using a behavioral economics approach in your next market research project but you have some questions? Maybe...  
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4 Behavioral Science Best Practices for Uncovering Hidden Consumer Truths

Let's face it, people can rarely articulate what motivates them when put on the spot or in an immediate moment. Our brains have...  
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How Irrational Agency Connects Behavioral Science Insights to Real-life Business Challenges

In the late 19th and early 20th centuries, a battle between Thomas Edison and Nikola Tesla shook the world of business and...  
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