Go BackMRS Storytelling Conference 2023
As humans, storytelling and narrative is a hardwired system of interpersonal communication and...
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Behavioral Science (5)
Telling your Cost-of-living Story
Supermarkets, restaurants, and food brands all rely on stories to sell their products and services....
Emotional Strategies for an Emotional Crisis
There are dozens of reports out there that suggest consumers will be looking to cut extraneous...
How to Design a Comprehension Test
In a previous post we discussed how much research you may have to execute to fulfil your...
What do Consumer Stories Tell us About how Different Demographics see “Healthy"?
“I would try to make a balanced meal, probably salad but with some sort of protein. But I’d put...
5 Tips on Creating a Cost of Living Strategy
According to the Progressive Economy Forum, an average-income household is forecast to spend a...