Emotional Strategies for an Emotional Crisis Behavioral Science Consumer Insights There are dozens of reports out there that suggest consumers will be looking to cut extraneous... Read More
How to Design a Comprehension Test Behavioral Science Methodology Innovation In a previous post we discussed how much research you may have to execute to fulfil your... Read More
What do Consumer Stories Tell us About how Different Demographics see “Healthy"? Behavioral Science System 3 Consumer Insights “I would try to make a balanced meal, probably salad but with some sort of protein. But I’d put... Read More
5 Tips on Creating a Cost of Living Strategy Behavioral Science Consumer Insights Consumer Behavior Trends Methodology Innovation According to the Progressive Economy Forum, an average-income household is forecast to spend a... Read More
Behavioralizing Your Research Methods Behavioral Science Consumer Insights Consumer Behavior Trends There's a reason good stories stick with us. They tap into something primal, a deep-seated need to... Read More
How Much Consumer Research do you Need to do Under the FCA Consumer Duty? Behavioral Science Consumer Insights FCA Consumer Duty 6.43: The rules require firms to undertake appropriate testing of their products or services. In... Read More