Go BackEmotional Strategies for an Emotional Crisis
There are dozens of reports out there that suggest consumers will be looking to cut extraneous...
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Behavioral Science (2)
How to Design a Comprehension Test
In a previous post we discussed how much research you may have to execute to fulfil your...
What do Consumer Stories Tell us About how Different Demographics see “Healthy"?
“I would try to make a balanced meal, probably salad but with some sort of protein. But I’d put...
5 Tips on Creating a Cost of Living Strategy
According to the Progressive Economy Forum, an average-income household is forecast to spend a...
Behavioralizing Your Research Methods
There's a reason good stories stick with us. They tap into something primal, a deep-seated need to...
How Much Consumer Research do you Need to do Under the FCA Consumer Duty?
6.43: The rules require firms to undertake appropriate testing of their products or services. In...