Irrational Blog

Irrational Agency

Mar 30, 2021
2 min

Questionnaire Design With Your Audience In Mind

Questionnaire design is one of the core skills of every researcher, and most of us think we’re pretty good at it. However, when...

Irrational Agency

Mar 23, 2021
3 min

Questionnaire Design: Common Issues

Behavioral Science Narrative Research

Understanding your audience is key but being able to implement this in a way that allows you to get the right information from...

Irrational Agency

Feb 3, 2021
4 min

Kahneman Bingo and Gigerenzer Golf

Behavioral Science Consumer Insights

The sport of “Kahneman bingo” has become popular at market research conferences recently. Audience members have to count the...

Irrational Agency

Jan 12, 2021
10 min

What is the Role of Behavioral Science in a Pandemic?

Behavioral Science Consumer Insights

This moment is a high-profile test for behavioral science. The UK government has drawn a clear line between its policy and those...

Irrational Agency

Sep 16, 2020
2 min

How Simulated Randomized Control Trials Work and How to Leverage Them

Behavioral Science Narrative Research

The Nobel Prize in Economics was awarded recently to three dynamic and impressive economists – Esther Duflo, Abhijit Banerjee,...

Irrational Agency

Aug 12, 2020
3 min

Institutional License: When We Trust What Authority Does, Not What it Says

Behavioral Science System 3

A notable phenomenon in the UK right now is the desire of many people to keep going to the pub (and using the tube, and so on).

Irrational Agency

May 22, 2019
2 min

Beyond Implicit Associations to Implicit Choice

Behavioral Science

Over the last two years, implicit association tests have started to become a standard tool in market research. The 2017 GRIT...

Behavioral Science (2)

Questionnaire Design With Your Audience In Mind

Questionnaire Design: Common Issues

Kahneman Bingo and Gigerenzer Golf

What is the Role of Behavioral Science in a Pandemic?

How Simulated Randomized Control Trials Work and How to Leverage Them

Institutional License: When We Trust What Authority Does, Not What it Says

Beyond Implicit Associations to Implicit Choice

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