Go BackKahneman Bingo and Gigerenzer Golf
The sport of “Kahneman bingo” has become popular at market research conferences recently. Audience...
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Behavioral Science (8)
What is the Role of Behavioral Science in a Pandemic?
This moment is a high-profile test for behavioral science. The UK government has drawn a clear line...
How Simulated Randomized Control Trials Work and How to Leverage Them
The Nobel Prize in Economics was awarded recently to three dynamic and impressive economists –...
Institutional License: When We Trust What Authority Does, Not What it Says
A notable phenomenon in the UK right now is the desire of many people to keep going to the pub (and...
Beyond Implicit Associations to Implicit Choice
Over the last two years, implicit association tests have started to become a standard tool in...