Video: Beyond the Claim: The Brand Narratives That Shape OTC Consumer Choice
If you work in OTC, you’ll know the frustration: many brands are working with similar ingredients,...
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Start the year behavioural!
It’s a new year and likely a new calendar of research projects planned. Budgets reset, strategies...
The Narrative Research Forum 2025
The field of Narrative Research, accessing consumer stories and narratives to generate deeper and...
Case study: Breaking down barriers for heat pump uptake
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Video Webinar
In traditional research respondents are often asked questions about past experiences, when we ask...
FCA announces next step on Consumer Duty: customer outcome monitoring must be evidenced.
Firms have worked tirelessly and spend hundreds of millions of pounds on compliance with the FCA’s...
Is your brand telling the correct story?
Disequilibrium marketing and why Ehrenberg-Bass is only half right.