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Behavioural Science (7)
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How to Design a Comprehension Test

Finance FCA Consumer Duty Behavioural Science

In a previous post we discussed how much research you may have to execute to fulfil your...

Consumer Insights Guides and Reports Pharma and Healthcare System 3 Narrative Research Behavioural Science

“I would try to make a balanced meal, probably salad but with some sort of protein. But I’d put...

Guides and Reports Retail FMCG Behavioural Science Pricing Cost of Living

According to the Progressive Economy Forum, an average-income household is forecast to spend a...

Qualitative Guides and Reports Behavioural Science Innovation Product and Concept Testing

There's a reason good stories stick with us. They tap into something primal, a deep-seated need to...

System 3 Narrative Research Behavioural Science

For decades now, researchers have been working on better ways to measure, record and analyze how...

Consumer Insights Retail Behavioural Science Customer experience and loyalty

As researchers, we are always looking for our customers to tell us about their experiences. It can...