Go BackThe Stories We Tell to Justify Our Consumer Behaviors
The secret of understanding how your customers behave is to understand how they misbehave. Of...
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Behavioural Science (9)
Tapping into Narrative Research and Storyhearing
When it comes to understanding consumer behavior, researchers have tapped into a variety of...
4 Emerging Consumer Narratives Around Sustainability
The concept of sustainability for consumers has been on a steady cultural incline since the 1980s,...
5 Ways to Turn a Business Question into a Behavioral Research Brief
Are you thinking of using a behavioral economics approach in your next market research project but...
The Unconscious Stories Consumers Tell About You
What does the future hold for your brand? The economic outlook is uncertain; marketing strategists...