Go BackStorytelling Requires Story Hearing: Why Customer Narratives Matter
It may be exaggerated and dramatic, but there is no piece of popular culture that has mythologized...
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Behavioural Science (9)
The Stories We Tell to Justify Our Consumer Behaviors
The secret of understanding how your customers behave is to understand how they misbehave. Of...
Tapping into Narrative Research and Storyhearing
When it comes to understanding consumer behavior, researchers have tapped into a variety of...
4 Emerging Consumer Narratives Around Sustainability
The concept of sustainability for consumers has been on a steady cultural incline since the 1980s,...
5 Ways to Turn a Business Question into a Behavioral Research Brief
Are you thinking of using a behavioral economics approach in your next market research project but...