Go BackStop Assuming and Start Understanding: Applying Decision Theories in Behavioral Research
Previously, we covered three broad theories of human decision-making which different psychologists...
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Behavioural Science (11)
Kahneman Bingo and Gigerenzer Golf
The sport of “Kahneman bingo” has become popular at market research conferences recently. Audience...
What is the Role of Behavioral Science in a Pandemic?
This moment is a high-profile test for behavioral science. The UK government has drawn a clear line...
Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking
After several years of conference talks and articles on behavioral economics, most researchers now...
Introducing System 3: How We Use Our Imagination to Make Choices
The consumer decision-making process is more than a purely emotional or rational assessment, with a...
How Behavioral Science Tripled the Sales of a New Drug
In 2016, pharmaceutical companies in the US spent approximately $27bn on marketing and advertising....