Irrational Agency

Questionnaire Design: Common Issues

Understanding your audience is key but being able to implement this in a way that allows you to get the right information from...  
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Stop Assuming and Start Understanding: Applying Decision Theories in Behavioral Research

Previously, we covered three broad theories of human decision-making which different psychologists put forward as alternative...  
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Kahneman Bingo and Gigerenzer Golf

The sport of “Kahneman bingo” has become popular at market research conferences recently. Audience members have to count the...  
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What is the Role of Behavioral Science in a Pandemic?

This moment is a high-profile test for behavioral science. The UK government has drawn a clear line between its policy and those...  
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Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking

After several years of conference talks and articles on behavioral economics, most researchers now agree that consumers do not...  
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Introducing System 3: How We Use Our Imagination to Make Choices

The consumer decision-making process is more than a purely emotional or rational assessment, with a third option powered by the...  
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How Behavioral Science Tripled the Sales of a New Drug

In 2016, pharmaceutical companies in the US spent approximately $27bn on marketing and advertising. The question is – did the...  
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