Case study: Breaking down barriers for heat pump uptake
In traditional research respondents are often asked questions about past experiences, when we ask...
Irrational Agency
FCA announces next step on Consumer Duty: customer outcome monitoring must be evidenced.
Firms have worked tirelessly and spend hundreds of millions of pounds on compliance with the FCA’s...
Is your brand telling the correct story?
Disequilibrium marketing and why Ehrenberg-Bass is only half right.
VIDEO: Crisis Response Research
Our economic environment is getting increasingly difficult to predict. This presents a key research...
Creating a luxury online customer experience
In the history of shopping in the west customer experience has seen major changes, however one...
Is loyalty dead or can customer experience revive it?
The past five years has been seismic for the retail and FMCG sectors. The pandemic followed by an...
Why behavioural science is fundamental to a successful OTC switch
Switching from prescription drugs to an over the counter status can make pharmaceuticals more...