What is the Role of Behavioral Science in a Pandemic?
This moment is a high-profile test for behavioral science. The UK government has drawn a clear line...
Irrational Blog
Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking
After several years of conference talks and articles on behavioral economics, most researchers now...
Introducing System 3: How We Use Our Imagination to Make Choices
The consumer decision-making process is more than a purely emotional or rational assessment, with a...
How Behavioral Science Tripled the Sales of a New Drug
In 2016, pharmaceutical companies in the US spent approximately $27bn on marketing and advertising....
How Simulated Randomized Control Trials Work and How to Leverage Them
The Nobel Prize in Economics was awarded recently to three dynamic and impressive economists –...
Institutional License: When We Trust What Authority Does, Not What it Says
A notable phenomenon in the UK right now is the desire of many people to keep going to the pub (and...
Thoughts on Personalized and Data-Driven Marketing
Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an...