Introducing System 3: How We Use Our Imagination to Make Choices
The consumer decision-making process is more than a purely emotional or rational assessment, with a...
Irrational Blog
How Behavioral Science Tripled the Sales of a New Drug
In 2016, pharmaceutical companies in the US spent approximately $27bn on marketing and advertising....
How Simulated Randomized Control Trials Work and How to Leverage Them
The Nobel Prize in Economics was awarded recently to three dynamic and impressive economists –...
Institutional License: When We Trust What Authority Does, Not What it Says
A notable phenomenon in the UK right now is the desire of many people to keep going to the pub (and...
Thoughts on Personalized and Data-Driven Marketing
Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an...
Recognized Innovators for a Second Year
Irrational Agency is once again featured in the GRIT list of the research industry's top...
Beyond Implicit Associations to Implicit Choice
Over the last two years, implicit association tests have started to become a standard tool in...