Go BackWhat do Consumer Stories Tell us About how Different Demographics see “Healthy"?
“I would try to make a balanced meal, probably salad but with some sort of protein. But I’d put...
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System 3
System 3: Award Nominated Innovation
This week Irrational Agency is attending the MRS Awards 2022. Our System 3 methodology has been...
How Customer Complaints Provide Free Insight
As researchers, we are always looking for our customers to tell us about their experiences. It can...
5 Signs You Shouldn't Work with Irrational Agency
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4 Ways to do Cost of Living Research
The word ‘unprecedented’ is probably one we’ve all grown sick of hearing. However, it’s a word...
Health & Wellness: Packaging Strategies that Resonate
From the foods we eat to the packaging it comes in, to the types of experiences we enjoy, health...