How Applying Simulated RCT to Ad Testing Can Save You Millions
A unique ad testing approach inspired by medical research may have saved two global clients a...
Irrational Blog
Questionnaire Design With Your Audience In Mind
Questionnaire design is one of the core skills of every researcher, and most of us think we’re...
Questionnaire Design: Common Issues
Understanding your audience is key but being able to implement this in a way that allows you to get...
Stop Assuming and Start Understanding: Applying Decision Theories in Behavioral Research
Previously, we covered three broad theories of human decision-making which different psychologists...
Kahneman Bingo and Gigerenzer Golf
The sport of “Kahneman bingo” has become popular at market research conferences recently. Audience...
What is the Role of Behavioral Science in a Pandemic?
This moment is a high-profile test for behavioral science. The UK government has drawn a clear line...
Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking
After several years of conference talks and articles on behavioral economics, most researchers now...