Why Consumer Psychology and Narrative Research Beats Focus Groups and Surveys Every Time
If you’ve sat in on a Marketing 101 lecture in the last 30 years, you’ll no doubt have heard the...
Irrational Blog
System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges
If you’re a consumer insights researcher working at a major brand, here are some questions you...
How Irrational Agency's Proven Track Record Delivers Project Confidence
Most of us have encountered colleagues, bosses or stakeholders who resisted our new ideas. What is...
The Pros and Cons of Industry Trend Reports
Are you interested in sustainability? Cryptocurrency? Whether consumers trust you to collect data...
Wouldn't You Like to Know: How Your Customer Talks about Your Brand When You're Not in the Room
Do you have that one acquaintance who is always nice to your face – but then badmouths you behind...
5+1 Top Market Research Podcasts Episodes to Bring You up to Speed Today
While market research methodologies rarely change, technology is undergoing continuous...
Tell Me Something I Don't Know – How System 3 Delivers a Competitive Edge
Have you ever opened up a research report and been able to predict exactly what it will say? It...