Kahneman Bingo and Gigerenzer Golf Behavioural Science The sport of “Kahneman bingo” has become popular at market research conferences recently. Audience... Read More
What is the Role of Behavioral Science in a Pandemic? Qualitative Consumer Insights Behavioural Science This moment is a high-profile test for behavioral science. The UK government has drawn a clear line... Read More
Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking System 3 Narrative Research Behavioural Science After several years of conference talks and articles on behavioral economics, most researchers now... Read More
Introducing System 3: How We Use Our Imagination to Make Choices System 3 Narrative Research Behavioural Science The consumer decision-making process is more than a purely emotional or rational assessment, with a... Read More
How Behavioral Science Tripled the Sales of a New Drug Qualitative Pharma and Healthcare Case Study Behavioural Conjoint Behavioural Science In 2016, pharmaceutical companies in the US spent approximately $27bn on marketing and advertising.... Read More
How Simulated Randomized Control Trials Work and How to Leverage Them Behavioural Conjoint Behavioural Science The Nobel Prize in Economics was awarded recently to three dynamic and impressive economists –... Read More
Institutional License: When We Trust What Authority Does, Not What it Says Behavioural Science A notable phenomenon in the UK right now is the desire of many people to keep going to the pub (and... Read More