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VIDEO: Solving Claimed vs Actual

Qualitative Guides and Reports Behavioural Science Video Webinar Say-Do Gap Product and Concept Testing

A key challenge for many insights teams is the gap between claimed behaviour and actual behaviour....

Consumer Insights Guides and Reports System 3 Narrative Research Behavioural Science Video Webinar

.Consumers are bad at predicting future behaviour, and traditional market research only asks...

Guides and Reports Behavioural Science Video Webinar Product and Concept Testing

Does a Likert scale really provide actionable insight in understanding whether a new product or...

Guides and Reports Behavioural Science Video Webinar Stakeholder Management

We know that driving the value of research internally and promoting the need of commissioning new...

Guides and Reports Finance FCA Consumer Duty Video Webinar

The first deadline passed earlier this year. But we know the work doesn't stop! New deadlines, new...

Guides and Reports System 3 Narrative Research Behavioural Science Video Webinar Say-Do Gap

The word unprecedented gets thrown around a lot. But for many consumers we do live in a time where...