Irrational Blog

Irrational Agency

May 12, 2022
4 min

How the Hidden Consumer Narrative Explains the Say/Do Gap

One of the most famous phenomena in behavioral market research is the say/do gap. David Ogilvy, the advertising genius, is...

Irrational Agency

Apr 28, 2022
3 min

The Big Qual Revolution: How to Get the Richness of Qual at the Scale of Quant

Narrative Research Consumer Insights

The classic dilemma that accompanies almost every brief: qual or quant? Is it more important to get the exploratory, open-ended,...

Irrational Agency

Dec 2, 2021
4 min

5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science

Narrative Research System 3 Consumer Insights

While we often ask consumers to rate their level of interest in a new product, service, or brand, there are massive gaps between...

Leigh Caldwell

Oct 21, 2021
4 min

Tapping into Narrative Research and Storyhearing

Narrative Research Storyhearing

When it comes to understanding consumer behavior, researchers have tapped into a variety of different methods over the years. One...

Irrational Agency

Aug 31, 2021
2 min

The Unconscious Stories Consumers Tell About You

Narrative Research Storyhearing

What does the future hold for your brand? The economic outlook is uncertain; marketing strategists are asking questions about Gen...

Irrational Agency

Aug 21, 2021
4 min

Detour Ahead: 3 Common Non-Conscious Barriers to Purchase

Narrative Research Storyhearing

You've got some great products there - congratulations! They should be absolutely dominating the marketplace. And yet… why aren't...

Irrational Agency

Jul 12, 2021
6 min

Mind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer

Narrative Research System 3 Consumer Insights

Business would be much simpler if we could read customers’ minds. Despite advances in neuroscience, technology might not quite...

Narrative Research

How the Hidden Consumer Narrative Explains the Say/Do Gap

The Big Qual Revolution: How to Get the Richness of Qual at the Scale of Quant

5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science

Tapping into Narrative Research and Storyhearing

The Unconscious Stories Consumers Tell About You

Detour Ahead: 3 Common Non-Conscious Barriers to Purchase

Mind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer

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