VIDEO: Narrative Research - The Only Way to Predict Future Behaviour
.Consumers are bad at predicting future behaviour, and traditional market research only asks...
Irrational Blog
VIDEO: A Behavioural Approach to Product Testing
Does a Likert scale really provide actionable insight in understanding whether a new product or...
How To Solve the Problem of Claimed vs Actual
Behaviorual science by its nature goes beyond the conscious to understand the behaviours and...
VIDEO: Selling Insights to Stakeholders
We know that driving the value of research internally and promoting the need of commissioning new...
VIDEO: FCA Consumer Duty - What Next?
The first deadline passed earlier this year. But we know the work doesn't stop! New deadlines, new...
Artificial Intelligence and cognitive biases
One of the most reliable subjects for exploring behavioural biases is wine. Most people are...
MRS WEBINAR: Narrative Research
We’re delighted to announce Leigh Caldwell will be hosting the Market Research Society webinar ...