Irrational Blog (8)

Problems getting research commissioned?

As researchers we’re working in an uncertain environment. Consumer landscapes have been changing...

FMCG Webinars and Videos Say-Do Gap Narrative Research Guides and Reports

A key challenge for many insights teams is the gap between claimed behaviour and actual behaviour....

Rarely in data and insight do we see transformative changes over night. Artificial intelligence,...

FMCG Webinars and Videos Narrative Research

.Consumers are bad at predicting future behaviour, and traditional market research only asks...

FMCG Webinars and Videos Behavioural Science Guides and Reports

Does a Likert scale really provide actionable insight in understanding whether a new product or...

Behaviorual science by its nature goes beyond the conscious to understand the behaviours and...

Webinars and Videos Behavioural Science Narrative Research Guides and Reports

We know that driving the value of research internally and promoting the need of commissioning new...