Think you know how your customers view your brand? Think again. Consumer Insights Guides and Reports Retail System 3 Narrative Research Behavioural Science Brand Research Sustainability People do think about sustainability in their purchasing decisions. While we’re all aware of the ... Read More
Irrational Agency wins Mediatel Award Media Case Study System 3 Narrative Research News Last month Irrational Agency was honored to win the award for the Best Customer Media Research... Read More
Emotional Strategies for an Emotional Crisis Consumer Insights Guides and Reports Retail FMCG System 3 Narrative Research Behavioural Science Pricing There are dozens of reports out there that suggest consumers will be looking to cut extraneous... Read More
Hidden Stories of Value: Cost of Living Crisis Consumer Insights Guides and Reports Retail FMCG Behavioural Science Video Webinar Sustainability Pricing Cost of Living The cost of living crisis has impacted almost all of us. Fear and anxiety are key emotional drivers... Read More
Cost of Living Crisis: Providing Value Through Achievement Consumer Insights Guides and Reports Retail Behavioural Science Cost of Living We’ve been crunching the consumer stories for our forthcoming Hidden Stories of Value report,... Read More
How We Helped UKTV Record the Best Result in 10 Years Media Case Study System 3 Narrative Research UKTV were finding that marketing campaigns for their crime channel brand alibi were not generating... Read More
How to Design a Comprehension Test Finance FCA Consumer Duty Behavioural Science In a previous post we discussed how much research you may have to execute to fulfil your... Read More