Irrational Blog (8)

The Narrative Research Forum

The story is evolutionary. Narrative is hardwired into us. It is fundamental in how we communicate,...

FMCG Webinars and Videos Cost of Living Behavioural Science Narrative Research Guides and Reports

Brand tracking, segmentation, and focus groups are among traditional research methods almost as old...

Webinars and Videos Guides and Reports Stakeholder Management

As researchers we’re working in an uncertain environment. Consumer landscapes have been changing...

FMCG Webinars and Videos Say-Do Gap Narrative Research Guides and Reports

A key challenge for many insights teams is the gap between claimed behaviour and actual behaviour....

Rarely in data and insight do we see transformative changes over night. Artificial intelligence,...

FMCG Webinars and Videos Narrative Research

.Consumers are bad at predicting future behaviour, and traditional market research only asks...

FMCG Webinars and Videos Behavioural Science Guides and Reports

Does a Likert scale really provide actionable insight in understanding whether a new product or...