Irrational Blog (9)

Barbenheimer: Brand collabs and bias in action

In behavioural science we talk a lot about “biases”. For those new to the discipline they’re a good...

This post was actually written prior to Elon Musk's rebrand of Twitter to X. However, with tales...

How many times have you completed an employee satisfaction survey and lied?

A man sits in the boardroom of a global packaged food company. “We need to encourage recycling” he...

I was in the boardroom with the CEO of our new client, debriefing a project we had just finished....

The word unprecedented gets thrown around a lot. But for many consumers we do live in a time where...

As humans, storytelling and narrative is a hardwired system of interpersonal communication and...