--- title: Irrational Blog (10) description: Irrational Blog - Discover the hidden connections where conscious and unconscious thoughts collide. (10) --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) 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[Read More](https://blog.irrationalagency.com/employee-satisfaction-and-behavioural-science) - CATEGORIES Artboard-51 ## [How to solve a problem like claimed vs actual?](https://blog.irrationalagency.com/how-to-solve-a-problem-like-claimed-vs-actual) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Say-Do Gap](https://blog.irrationalagency.com/tag/say-do-gap) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) A man sits in the boardroom of a global packaged food company. “We need to encourage recycling” he... [Read More](https://blog.irrationalagency.com/how-to-solve-a-problem-like-claimed-vs-actual) ## [How to Build Confidence in Innovative Research Results](https://blog.irrationalagency.com/how-to-build-confidence-in-innovative-research-results) I was in the boardroom with the CEO of our new client, debriefing a project we had just finished.... [Read More](https://blog.irrationalagency.com/how-to-build-confidence-in-innovative-research-results) ## [Want to close the say do gap? Just ask the right questions](https://blog.irrationalagency.com/want-to-close-the-say-do-gap-just-ask-the-right-questions) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Say-Do Gap](https://blog.irrationalagency.com/tag/say-do-gap) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) The word unprecedented gets thrown around a lot. But for many consumers we do live in a time where... [Read More](https://blog.irrationalagency.com/want-to-close-the-say-do-gap-just-ask-the-right-questions) ## [MRS Storytelling Conference 2023](https://blog.irrationalagency.com/mrs-storytelling) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Case Study](https://blog.irrationalagency.com/tag/case-study) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) As humans, storytelling and narrative is a hardwired system of interpersonal communication and... [Read More](https://blog.irrationalagency.com/mrs-storytelling) ## [Telling your Cost-of-living Story](https://blog.irrationalagency.com/telling-your-cost-of-living-story) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Cost of Living](https://blog.irrationalagency.com/tag/cost-of-living) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) Supermarkets, restaurants, and food brands all rely on stories to sell their products and services.... [Read More](https://blog.irrationalagency.com/telling-your-cost-of-living-story) ## [Think you know how your customers view your brand? Think again.](https://blog.irrationalagency.com/think-you-know-how-your-customers-view-your-brand-think-again) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Say-Do Gap](https://blog.irrationalagency.com/tag/say-do-gap) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) People do think about sustainability in their purchasing decisions. While we’re all aware of the ... 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