Answers at the Speed of Business: How Irrational Agency Delivers Rich Data for Ongoing Exploration Behavioural Science One of the recurring challenges in consumer insights research is guessing in advance which... Read More
How the Hidden Consumer Narrative Explains the Say/Do Gap Guides and Reports System 3 Narrative Research Behavioural Science Sustainability Say-Do Gap One of the most famous phenomena in behavioral market research is the say/do gap. David Ogilvy, the... Read More
The Big Qual Revolution: How to Get the Richness of Qual at the Scale of Quant Qualitative Behavioural Science Innovation The classic dilemma that accompanies almost every brief: qual or quant? Is it more important to get... Read More
Why Consumer Psychology and Narrative Research Beats Focus Groups and Surveys Every Time System 3 Narrative Research Behavioural Science Innovation If you’ve sat in on a Marketing 101 lecture in the last 30 years, you’ll no doubt have heard the... Read More
System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges System 3 Narrative Research Behavioural Science Product and Concept Testing If you’re a consumer insights researcher working at a major brand, here are some questions you... Read More
How Irrational Agency's Proven Track Record Delivers Project Confidence System 3 Narrative Research Behavioural Science Stakeholder Management Most of us have encountered colleagues, bosses or stakeholders who resisted our new ideas. What is... Read More
The Pros and Cons of Industry Trend Reports Guides and Reports Behavioural Science Are you interested in sustainability? Cryptocurrency? Whether consumers trust you to collect data... Read More