Irrational Blog (10)

MRS Storytelling Conference 2023

As humans, storytelling and narrative is a hardwired system of interpersonal communication and...

FMCG Cost of Living Behavioural Science Narrative Research

Supermarkets, restaurants, and food brands all rely on stories to sell their products and services....

FMCG Say-Do Gap Narrative Research

People do think about sustainability in their purchasing decisions. While we’re all aware of the ...

Last month Irrational Agency was honored to win the award for the Best Customer Media Research...

FMCG Cost of Living Behavioural Science Guides and Reports

There are dozens of reports out there that suggest consumers will be looking to cut extraneous...

FMCG Webinars and Videos Cost of Living Narrative Research

The cost of living crisis has impacted almost all of us. Fear and anxiety are key emotional drivers...

FMCG Cost of Living

We’ve been crunching the consumer stories for our forthcoming Hidden Stories of Value report,...