5 Ways to Turn a Business Question into a Behavioral Research Brief

Are you thinking of using a behavioral economics approach in your next market research project but you have some questions? Maybe...  
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4 Behavioral Science Best Practices for Uncovering Hidden Consumer Truths

Let's face it, people can rarely articulate what motivates them when put on the spot or in an immediate moment. Our brains have...  
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The Unconscious Stories Consumers Tell About You

What does the future hold for your brand? The economic outlook is uncertain; marketing strategists are asking questions about Gen...  
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Detour Ahead: 3 Common Non-Conscious Barriers to Purchase

You've got some great products there - congratulations! They should be absolutely dominating the marketplace. And yet… why aren't...  
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How Irrational Agency Connects Behavioral Science Insights to Real-life Business Challenges

In the late 19th and early 20th centuries, a battle between Thomas Edison and Nikola Tesla shook the world of business and...  
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Mind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer

Business would be much simpler if we could read customers’ minds. Despite advances in neuroscience, technology might not quite...  
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Where to Begin? How to Introduce the Benefits of Behavioral Economics Into Your Organization?

“I’d love to commission a Behavioral Economics project but I have never known how to spot when my challenge was relevant”. These...  
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