FCA announces next step on Consumer Duty: customer outcome monitoring must be evidenced.
Firms have worked tirelessly and spend hundreds of millions of pounds on compliance with the FCA’s...
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Is your brand telling the correct story?
Disequilibrium marketing and why Ehrenberg-Bass is only half right.
The brand narratives that shape OTC consumer choice
The world of Over-The-Counter (OTC) pharma and healthcare products is a challenging one. Combining...
VIDEO: Crisis Response Research
Our economic environment is getting increasingly difficult to predict. This presents a key research...
Creating a luxury online customer experience
In the history of shopping in the west customer experience has seen major changes, however one...
Is loyalty dead or can customer experience revive it?
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Consumer Insights
Retail
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Behavioural Conjoint
Customer experience and loyalty
The past five years has been seismic for the retail and FMCG sectors. The pandemic followed by an...
Why behavioural science is fundamental to a successful OTC switch
Switching from prescription drugs to an over the counter status can make pharmaceuticals more...