Irrational Blog (4)

Irrational Agency

Nov 24, 2020
3 min

Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking

After several years of conference talks and articles on behavioral economics, most researchers now agree that consumers do not...

Irrational Agency

Nov 19, 2020
2 min

Introducing System 3: How We Use Our Imagination to Make Choices

System 3 Storyhearing

The consumer decision-making process is more than a purely emotional or rational assessment, with a third option powered by the...

Irrational Agency

Oct 6, 2020
2 min

How Behavioral Science Tripled the Sales of a New Drug

Case Studies

In 2016, pharmaceutical companies in the US spent approximately $27bn on marketing and advertising. The question is – did the...

Irrational Agency

Sep 16, 2020
2 min

How Simulated Randomized Control Trials Work and How to Leverage Them

Behavioral Science Narrative Research

The Nobel Prize in Economics was awarded recently to three dynamic and impressive economists – Esther Duflo, Abhijit Banerjee,...

Irrational Agency

Aug 12, 2020
3 min

Institutional License: When We Trust What Authority Does, Not What it Says

Behavioral Science System 3

A notable phenomenon in the UK right now is the desire of many people to keep going to the pub (and using the tube, and so on).

Leigh Caldwell

Mar 11, 2020
3 min

Thoughts on Personalized and Data-Driven Marketing

Narrative Research Storyhearing

Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an article by Audiense about...

Irrational Agency

Dec 12, 2019

Recognized Innovators for a Second Year

News

Irrational Agency is once again featured in the GRIT list of the research industry's top innovators. This year we show up twice,...

Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking

Introducing System 3: How We Use Our Imagination to Make Choices

How Behavioral Science Tripled the Sales of a New Drug

How Simulated Randomized Control Trials Work and How to Leverage Them

Institutional License: When We Trust What Authority Does, Not What it Says

Thoughts on Personalized and Data-Driven Marketing

Recognized Innovators for a Second Year

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