Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking

After several years of conference talks and articles on behavioral economics, most researchers now agree that consumers do not...  
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Introducing System 3: How We Use Our Imagination to Make Choices

The consumer decision-making process is more than a purely emotional or rational assessment, with a third option powered by the...  
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How Behavioral Science Tripled the Sales of a New Drug

In 2016, pharmaceutical companies in the US spent approximately $27bn on marketing and advertising. The question is – did the...  
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How Simulated Randomized Control Trials Work and How to Leverage Them

The Nobel Prize in Economics was awarded recently to three dynamic and impressive economists – Esther Duflo, Abhijit Banerjee,...  
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Institutional License: When We Trust What Authority Does, Not What it Says

A notable phenomenon in the UK right now is the desire of many people to keep going to the pub (and using the tube, and so on).  
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Thoughts on Personalized and Data-Driven Marketing

Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an article by Audiense about...  
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Recognized Innovators for a Second Year

Irrational Agency is once again featured in the GRIT list of the research industry's top innovators. This year we show up twice,...  
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