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    Irrational Agency
    • Dec 6, 2021
    • 2 min
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    Gamesys Partners with Irrational Agency to Win 2021 MRS Award for New Consumer Insights

    Recognized for their profound contributions and research learnings, Irrational Agency together with their key client Gamesys was...  
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    Irrational Agency
    • Aug 31, 2021
    • 2 min
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    The Unconscious Stories Consumers Tell About You

    What does the future hold for your brand? The economic outlook is uncertain; marketing strategists are asking questions about Gen...  
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    Irrational Agency
    • Aug 21, 2021
    • 4 min
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    Detour Ahead: 3 Common Non-Conscious Barriers to Purchase

    You've got some great products there - congratulations! They should be absolutely dominating the marketplace. And yet… why aren't...  
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    Irrational Agency
    • Jun 16, 2021
    • 3 min
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    Where to Begin? How to Introduce the Benefits of Behavioral Economics Into Your Organization?

    “I’d love to commission a Behavioral Economics project but I have never known how to spot when my challenge was relevant”. These...  
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    Irrational Agency
    • May 18, 2021
    • 3 min
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    Building a $5 Billion Investment Program on the Consumer's Imagination

    The much-loved Holiday Inn brand was a pioneer in creating the very idea of the hotel as we know it today. But in a globalizing...  
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    Irrational Agency
    • Apr 13, 2021
    • 2 min
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    How Applying Simulated RCT to Ad Testing Can Save You Millions

    A unique ad testing approach inspired by medical research may have saved two global clients a billion euros or more. Nobody knows...  
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    Irrational Agency
    • Mar 30, 2021
    • 2 min
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    Questionnaire Design With Your Audience In Mind

    Questionnaire design is one of the core skills of every researcher, and most of us think we’re pretty good at it. However, when...  
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