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Irrational Agency
Feb 10, 2022
4 min
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The Pros and Cons of Industry Trend Reports
Consumer Insights
Are you interested in sustainability? Cryptocurrency? Whether consumers trust you to collect data about them, and the AI...
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Leigh Caldwell
Jan 13, 2022
2 min
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5+1 Top Market Research Podcasts Episodes to Bring You up to Speed Today
Behavioral Science
Consumer Insights
While market research methodologies rarely change, technology is undergoing continuous transformation and innovation is at its...
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Leigh Caldwell
Dec 16, 2021
2 min
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Tell Me Something I Don't Know – How System 3 Delivers a Competitive Edge
System 3
Have you ever opened up a research report and been able to predict exactly what it will say? It seems to happen to a lot of...
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Irrational Agency
Dec 6, 2021
2 min
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Gamesys Partners with Irrational Agency to Win 2021 MRS Award for New Consumer Insights
News
Consumer Insights
Recognized for their profound contributions and research learnings, Irrational Agency together with their key client Gamesys was...
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Irrational Agency
Dec 2, 2021
4 min
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5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science
Narrative Research
System 3
Consumer Insights
While we often ask consumers to rate their level of interest in a new product, service, or brand, there are massive gaps between...
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Irrational Agency
Nov 4, 2021
5 min
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The Stories We Tell to Justify Our Consumer Behaviors
System 3
The secret of understanding how your customers behave is to understand how they misbehave. Of course, they don’t know they are...
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Leigh Caldwell
Oct 21, 2021
4 min
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Tapping into Narrative Research and Storyhearing
Narrative Research
Storyhearing
When it comes to understanding consumer behavior, researchers have tapped into a variety of different methods over the years. One...
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